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PRIVACY POLICY

Effective date: January 14, 2026
Company: Persona Table (“Persona Table,” “we,” “us,” “our”)
Contact: info@personatable.com

This Privacy Policy explains how Persona Table collects, uses, discloses, and protects information when you visit personatable.com, contact us, or use our services. It also describes choices and rights you may have regarding your information.

1) Information we collect

A. Information you provide

  • Contact information (such as name, email, phone number, company, title) when you complete a form, request information, or contact us.

  • Communications you send us (such as emails or messages).

  • Business details relevant to your request (such as research goals, event details, timelines).

B. Information collected automatically
When you use our website, we may collect:

  • Device and usage information (such as IP address, browser type, device identifiers, pages viewed, time spent, and referral URLs).

  • Approximate location derived from IP address.

  • Cookie and tracking data (see Section 5).

C. Research participant information (services)
If you participate in a survey, interview, or intercept/exit study we conduct (typically for a client), we may collect:

  • Responses you provide (ratings, opinions, open-ended feedback).

  • Basic segmentation details used for analysis (for example: attendee type, age range, region), if needed for the study design.

  • Operational signals to administer the study (for example: timestamp, language, duplicate-prevention signals).

When we conduct research on behalf of a client, we often act as a service provider/processor and handle data under our client’s instructions and contract.

2) How we use information

We use information to:

  • Operate, maintain, and improve our website.

  • Respond to inquiries and communicate with you.

  • Provide our services, including designing, administering, and analyzing research.

  • Produce insights and reporting for clients (typically in aggregate or de-identified form unless otherwise disclosed for a project).

  • Conduct internal analytics, quality assurance, security, and fraud prevention.

  • Send marketing communications where permitted by law (you can opt out anytime).

3) How we share information

We may share information with:

A. Service providers
Vendors that help us run our business (such as website hosting, analytics, CRM, email, scheduling, survey tools, and payment processors if used). They are permitted to use information only to provide services to us.

B. Clients (research services)
If you participate in a study run for a client, we may share research outputs with that client. Unless otherwise disclosed at the time of collection, outputs are intended to be aggregate or de-identified, designed to reduce identifiability.

C. Legal, safety, and compliance
To comply with law, respond to lawful requests, protect rights and safety, prevent fraud, and enforce agreements.

D. Business transfers
In connection with a merger, acquisition, financing, reorganization, or sale of assets.

4) Sensitive information

We do not seek to collect sensitive personal information through our website. If a specific research study requests sensitive information, we provide additional disclosures appropriate to that study and handle it consistent with applicable law and contractual obligations.

5) Cookies and tracking technologies

We use cookies and similar technologies to:

  • Keep the website functioning.

  • Understand site traffic and performance.

  • Improve content and user experience.

  • Support marketing activities (for example, measuring campaign performance).

Your choices: You can control cookies through your browser settings. Where available, you may also adjust preferences via any cookie or consent controls on our site. Note that blocking certain cookies may affect site functionality.

6) Marketing communications

You can opt out of marketing emails at any time by using the unsubscribe link (if included) or by emailing info@personatable.com. We may still send non-marketing communications (for example, responding to your request or administrative messages).

7) Data retention

We keep information only as long as reasonably necessary for the purposes described in this policy, including providing services, meeting legal obligations, resolving disputes, and enforcing agreements. Retention timelines for research projects may also be governed by client contracts and applicable law.

8) Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect information. No system is completely secure, and we cannot guarantee absolute security.

9) Children’s privacy

Our website and services are not directed to children under 13 (or under 16 where applicable), and we do not knowingly collect personal information from children. If you believe a child provided information to us, contact us and we will take appropriate steps to delete it.

10) International visitors

If you access our website from outside the United States, your information may be processed and stored in the U.S. or other jurisdictions where we or our service providers operate. Where required, we use appropriate safeguards for cross-border transfers.

11) Your privacy rights

Depending on where you live, you may have rights to:

  • Access information we hold about you

  • Correct inaccurate information

  • Request deletion (subject to exceptions)

  • Object to or restrict certain processing

  • Receive a copy of certain information (portability)

  • Withdraw consent (where processing is based on consent)

To exercise rights, email info@personatable.com with the subject line “Privacy Request”. We may ask for information to verify your identity before fulfilling certain requests.

California (CCPA/CPRA) notice
California residents may have rights to know, delete, correct, and opt out of certain uses of personal information.

  • Sale of personal information: We do not sell personal information for money.

  • Sharing for cross-context behavioral advertising: Depending on the cookies and marketing tools in use, some data (like online identifiers and browsing activity) may be shared with advertising/analytics partners in ways that may be considered “sharing” under California law. You can request to opt out by emailing info@personatable.com with the subject line “Do Not Sell or Share”, and by adjusting cookie settings in your browser and any on-site consent controls where available.

EU/UK (GDPR / UK GDPR)
Where applicable, our legal bases may include consent, contract necessity, legitimate interests, and legal obligations. You may also have the right to lodge a complaint with your local data protection authority.

12) Third-party links

Our website may contain links to third-party sites. Their privacy practices are governed by their own policies, and we are not responsible for them.

13) Changes to this Privacy Policy

We may update this policy from time to time. We will post the updated version on this page and update the effective date.

14) Contact us

Questions or requests: info@personatable.com

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