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Know Your Audience. Feed Your Growth.
PERSONA TABLE
© 2025 by Persona Table
Our Menu of Services
Set the table
Define Your Objectives & Strategy
Persona Profiling & Segmentation – Define your target audiences with AI-driven clustering and behavioral insights.
Message & Brand Fit Testing – Use A/B testing, IATs, and message heatmaps to pinpoint what resonates.
Custom Research Design – Co-develop targeted surveys to answer strategic business questions.
Gather ingredients
Understand Consumers
Concept & Product Testing – Monadic, sequential monadic, and conjoint testing for ideas and products.
Purchase Journey & UX Insights – Behavioral tracking, usability studies, and decision-mapping.
Ad & Campaign Diagnostics – Evaluate impact, engagement, and resonance through qualitative and quantitative testing.
Turn up the heat
Analyze, Attribute & Optimize Media
Attribution & Lift Modeling – MMM, MTA, and incrementality testing to evaluate media ROI.
Media Mix Optimization – Identify top-performing channels and budget reallocation opportunities.
Multi-Channel Measurement – Understand synergies across media channels and creative formats.
Savor the results
Deliver Insights That Drive Action
AI-Powered Data Synthesis – Use AI to quickly process data, extract themes, and summarize insights.
Predictive Forecasting & Trends – Leverage churn models, demand forecasting, and trend tracking.
Visual Dashboards & Storytelling – Bring insights to life with digestible reports and strategic recommendations.
Insights Served Fresh Daily...
At Persona Table, we specialize in agile, persona-driven market research and marketing analytics that helps brands and startups connect with the right audience—before they launch. Our capabilities span audience validation, creative testing, campaign measurement, and white space analysis. We combine cultural data, custom surveys, and behavioral insights to build nuanced personas that reflect real consumer mindsets.
Our approach blends the best of traditional research with AI-powered innovation, allowing us to move quickly, deliver tailored insights, and scale with your needs. Whether you're refining a message, pressure-testing an idea, or exploring a new market, Persona Table delivers research that’s fast, flexible, and ready for strategy.