What it is:
Persona Table’s proprietary app provides actionable campaign ideas, category opportunities, and activation territories. These are built on proven communications frameworks and customized for your brand’s target audience. It helps you identify exactly where your brand can lead the conversation based on current media trends.

 

How it works:
Based on your selected brand category, the app scans the media landscape to identify macro trends gaining traction across online news. An AI agent, trained on thousands of proven marketing and PR strategies sourced from top global agencies, then refines these trends. Finally, the system layers in audience survey data to shape custom, data-driven white space opportunities designed for your target audience.